Art Direction  /  Web Design

ASICS GLIDERIDE™

I had the opportunity to work with the team at ASICS Digital to art direct a product video for their latest running shoe release, the GLIDERIDE™. In collaboration with our drone + augmented reality specialists, videographer and studio team, we planned and executed a shoot at Otay Lake in San Diego. This included everything from storyboarding, pitching and art directing the product video, to designing website materials and collateral to coincide with the launch. Our goal was to highlight the latest tech features in a concise, one-minute video.